Creativity is a fucking work-ethic. Design is all about fucking relationships—the relationship of form and content, the relationship of elements, the relationship of designer and user. Creativity is a fucking work-ethic. Sometimes it is appropriate to place various typographic elements on the outside of the fucking left margin of text to maintain a strong vertical axis. This practice is referred to as exdenting and is most often used with bullets and quotations. Dedicate yourself to lifelong fucking learning. To surpass others is fucking tough, if you only do as you are told you don’t have it in you to succeed. You are not your fucking work.
Nothing of value comes to you without fucking working at it. Practice won’t get you anywhere if you mindlessly fucking practice the same thing. Change only occurs when you work deliberately with purpose toward a goal. Intuition is fucking important. The graphic designer’s first fucking consideration is always the size and shape of the format, whether for the printed page or for digital display. Don’t worry about what other people fucking think.
Learn from fucking criticism. Respect your fucking craft. What’s important is the fucking drive to see a project through no matter what. Must-do is a good fucking master. Nothing of value comes to you without fucking working at it.
Never, never assume that what you have achieved is fucking good enough. Don’t fucking lie to yourself. When you sit down to work, external critics aren’t the enemy. It’s you who you must to fight against to do great fucking work. You must overcome yourself. While having drinks with Tibor Kalman one night, he told me, “When you make something no one hates, no one fucking loves it.” Form follows fucking function. Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure. Creativity is a fucking work-ethic. To surpass others is fucking tough, if you only do as you are told you don’t have it in you to succeed.